Tomorrowland takes over the adidas Flagship Store on the iconic Champs-Elysées

Celebrating the LOVE collection during an exclusive party with special performances by Ofenbach, Henri PFR, Azaar and Venga

- For the first time in history, world-renowned festival Tomorrowland has taken over the adidas Flagship Store on the iconic Champs-Elysées in the heart of Paris! Celebrating its LOVE collection in partnership with adidas and the Royal Belgian Football Association, Tomorrowland transformed the adidas store in Paris last night into a magical and exclusive party for People of Tomorrow from all over the world filled with surprises and special DJ performances by Ofenbach, Henri PFR, Azaar and Venga.

Earlier this year, adidas, the Royal Belgian Football Association and Tomorrowland joined forces to create a LOVE-themed sport/football inspired festival collection and a Tomorrowland inspired match wear collection to capture the hearts of football and festival fans around the planet. With playful designs and bold graphic prints powered by Tomorrowland’s famous fireworks, an explosion of color, the LOVE collection of apparel & accessories spreads a positive message of love, equality and diversity, but above all happiness, excitement and inspiration to the world.

Debby Wilmsen

Lead Press Relations & Spokesperson, Tomorrowland

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About Tomorrowland Belgium

Tomorrowland is one of the largest and most iconic music festivals in the world, held in recreation area De Schorre in Boom, Belgium. Organized and owned by the original founders, the brothers Beers, the festival welcomes over 400,000 People of Tomorrow from more than 200 countries across two extraordinary summer weekends. Tomorrowland caters to all genres of electronic dance music, with hundreds of renowned artists performing across more than 16 stages.

DreamVille and Global Journey, Tomorrowland's official campsite and travel program, give the People of Tomorrow a complete festival experience, offering a welcoming on-site home and unforgettable travel adventures to the festival.

Tomorrowland 2026 revolved around the mesmerizing ‘Consciencia’ theme. The creative universe born in Boom will now travel across continents as the theme makes its way to Tomorrowland Thailand and Tomorrowland Brasil, connecting three festivals in three corners of the world through one shared language of emotion.

More info: www.belgium.tomorrowland.com 
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